The Consumer Electronics Show (CES) 2025, held from 8th to 11th January in Las Vegas, has once again captured the attention of attendees by highlighting groundbreaking innovations, particularly within the health and beauty sectors.

CES has established itself as a barometer for future trends, aiding both established brands and innovative startups in tapping into new markets. This year, three standout products took centre stage, illustrating the growing convergence of technology and beauty.

L’Oréal Cell BioPrint

L’Oréal Groupe’s game-changing Cell BioPrint is a revolutionary advancement in personalised skincare. This advanced tabletop device performs a comprehensive skin analysis in just five minutes, utilising state-of-the-art proteomics. By examining protein composition, the device reveals insights into skin ageing and empowers users to make informed decisions regarding their skincare routines. Powered by L’Oréal’s proprietary Longevity Integrative Science™, Cell BioPrint combines decades of research with innovative technology, thanks to a strategic partnership with the South Korean startup NanoEnTek. Users can expect valuable data, including biological age, ingredient responsiveness, and potential skincare concerns, facilitating proactive measures in their beauty regimen. To operate the device, users apply a tape strip to their cheek, mix it with a buffer solution, and insert it into the gadget for rapid analysis. The results not only clarify skincare choices but also deliver personalised recommendations, enhancing the overall skincare experience.

Samsung MICRO LED Beauty Mirror

As part of its smart home suite, Samsung has unveiled the high-tech MICRO LED Beauty Mirror, poised to transform the way we engage with our reflections. This 21-inch smart mirror scans users’ faces and employs AI technology to analyse skin conditions, identifying issues such as wrinkles, enlarged pores, and uneven skin tone. Departing from conventional mirror functionalities, the MICRO LED Beauty Mirror offers added conveniences like weather updates, calendars, and to-do lists, seamlessly integrating into users’ daily routines. In collaboration with Amorepacific, this intelligent mirror provides product recommendations tailored to individual skin concerns. The fusion of beauty analysis and smart home integration renders it an indispensable tool for beauty enthusiasts, allowing them to visualise and optimise their skincare and makeup routines.

Amorepacific Wanna-Beauty AI

Innovation knows no bounds at CES, and Amorepacific’s latest offering, WANNA-BEAUTY AI, showcases the transformative power of generative AI in the beauty sector. This voice-activated chatbot application serves as an innovative companion for users seeking their ideal makeup looks. The generative AI technology analyses user photos to determine skin tones, facial features, and proportions, ensuring that recommendations are finely tailored. Not only does WANNA-BEAUTY AI suggest personalised makeup options, but it also facilitates virtual try-ons, enabling users to visualise their looks without the necessity of physical products. This feature extends beyond individual preferences, allowing users to experiment with makeup on others virtually. By providing an interactive and engaging shopping experience, Amorepacific enhances the journey of self-expression through makeup.