A 7-Step Guide to Creating an Effective Salon Marketing Plan

A 7-Step Guide to Creating an Effective Salon Marketing Plan

An internationally renowned salon business coach shares her top tips.

How To Reduce Salon No-Shows and Cancellations by 29 Percent

How To Reduce Salon No-Shows and Cancellations by 29 Percent

The average salon experiences 10 cancellations or no-shows per week.

New Zealand Beauty Brands Dominate Viva Beauty Awards 2024

New Zealand Beauty Brands Dominate Viva Beauty Awards 2024

The inaugural Viva Beauty Awards have wrapped up, revealing a strong preference for independent New Zealand beauty brands among voters. Over a six-week period, Viva collected hundreds of..

How to Create a Great First Impression and a Welcoming Environment for Clients

How to Create a Great First Impression and a Welcoming Environment for Clients

By Liz McKeon, Salon Business Expert and Founder of the International Salon Business School. One of the most effective ways to increase client loyalty is by enhancing the quality..

Danny Pato Receives International Acclaim with Avant-Garde Win at Haute Coiffure Française

Danny Pato Receives International Acclaim with Avant-Garde Win at Haute Coiffure Française

The Trophée Haute Coiffure Française is a prestigious global competition focused on hairdressing photography, renowned for its showcase of artistic innovation. Considered the pièce de resistance for hairdressing..

Caci Appoints Nicola Hart to Acting CEO

Caci Appoints Nicola Hart to Acting CEO

FAB Group, the parent company of Caci and distributor of Murad and Skinsmiths, has announced an update to its senior leadership, appointing Nicola Hart as acting CEO while..

Viva Beauty Awards 2024 Finalists Revealed

Viva Beauty Awards 2024 Finalists Revealed

Following a call for nominations on September 2nd, which garnered over 500 entries within just two weeks, Viva has unveiled the finalists for its inaugural Beauty Awards. The..

What Makes IMAGE Skincare Different? Global Educator Jennifer Ahartz Explains

What Makes IMAGE Skincare Different? Global Educator Jennifer Ahartz Explains

In an era where skincare routines can often feel overwhelming, IMAGE Skincare’s ‘Age Later’ philosophy is refreshingly simple. This guiding principle has seen the brand’s easy-to-navigate and clinically..

2024’s Fastest-Growing Skincare Category Goes Beyond the Face

2024’s Fastest-Growing Skincare Category Goes Beyond the Face

The body skincare sector is witnessing a surge in popularity, recording double-digit growth across body creams, lotions, and cleansers. According to market research agency Circana, body skincare has..

AHFA Announce New Zealand Hairdresser of the Year 2024 Finalists

AHFA Announce New Zealand Hairdresser of the Year 2024 Finalists

Congratulations to the finalists in the 2024 Australian Hair Fashion Awards, which named their nominees this week to commend the pioneers in hair art, fashion and creativity. On..