Biologi to “keep stockists updated” after being issued a court order for misleading claims
Last week, Australian skincare brand Biologi was placed in the spotlight after receiving a Court Order for misleading claims in its marketing campaigns. Several allegations had been made against the brand, including misrepresentation of organic certification, ingredient claims, and statements about the purity and composition of its products.
Proceedings were initiated by Native Extracts, an Australian plant extract manufacturer, which was founded in 2012 by Biologi founder Ross Macdougald’s former girlfriend and business partner, Lisa Carroll.
ProCollective’s Australian sister publication, Professional Beauty, reached out to Biologi for comment on the matter. Audrey Gater, Head of Ecommerce & Digital for the brand replied:
“While proceedings will be ongoing, the impact on current products and marketing is minimal, with most of these issues being resolved on the departure of historical marketing teams.
We will also keep our stockists updated as further action is taken with respect to the proceedings. The decisions highlight the importance of protecting intellectual property, foundational claims and our commitment to continual improvement, as well as the challenges and responsibilities of industry-leading startups.
We thank our many stakeholders in the industry during this challenging time and the pragmatic and understanding approach adopted by our many supporters.”
Image source: En-Route