ghd have debuted their 2024 Pink Collection, marking 21 years of the initiative that sits at the heart of ghd philanthropy. The collection raises awareness of self-checking for breast cancer and has raised more than $24 million in the fight against breast cancer globally, through these annual limited collections.

The initiative partners with the National Breast Cancer Foundation (NBCF) and aims to empower women experiencing breast cancer and breast cancer treatments. The pink campaign includes a step-by-step video detailing how to self-check and the signs of breast cancer to be aware of and the brand donates $20 the NBCF for every purchase of a Pink Collection tool.

This year’s campaign spoke to ghd employees to share their stories about how they’ve been affected by breast cancer either personally or through a loved one. Janine Jennings, ghd UK & Ireland, Head of Education, Jennifer Lowe, ghd US, former employee, Director, Trade & Consumer Marketing, Belen Casado, ghd Spain, former employee, Digital Education, Giada Belloto, ghd Italy, Social Media Manager, and Lisa Bourhy, ghd France, E-commerce Manager, shared their stories.

The 2024 collection offers five ghd products in this year’s theme of fondant pink. The ghd platinum+™ styler, ghd max styler, ghd gold® styler, ghd helios™ professional hairdryer and ghd glide®hot brush are all offered in this exclusive colourway and include a pink soft touch zip bag with purchase.

For more information visit www.ghdhairpro.com.au

Read Full Post