Home » Industry-Tailored Copywriting Tool Salon Scribe AI Launches to Aid Business’ Marketing Efforts
Posted in: Beauty

Industry-Tailored Copywriting Tool Salon Scribe AI Launches to Aid Business’ Marketing Efforts

Industry-Tailored Copywriting Tool Salon Scribe AI Launches to Aid Business’ Marketing Efforts

A new digital tool has launched to assist salon, spa and clinic owners with their marketing efforts. Salon Scribe AI is a suite of generative pre-trained transformers (GPTs) that connect to a user’s ChatGPT account, delivering tailored copy suggestions unique to their beauty business.

Developed by beauty industry copywriter, Rachel Medlock of Rachel Medlock Copywriting, Salon Scribe AI was born out of a desire to improve salon owners’ experience using AI by building a language that speaks to them.

“I saw the same issue repeatedly – people were using AI, but the output sounded robotic or, worse, like everyone else. That’s not what beauty brands are about. They’re about connection, personality, and trust, and Salon Scribe AI was created to make sure those elements shine through,” Rachel says.

The tool’s foundational bot – The Write Treatment – works by asking the user a series of in-depth questions about their business such as their brand’s personality and values to then create a tone of voice document for use both online and offline. “This will serve as the hero prompt for any GPT they use (because, as we know, prompting and priming ChatGPT is the secret to yielding better results), but also as an essential marketing resource to have when working with copywriters, social media managers, designers, and so on.” According to Rachel, making use of this document is “the difference between content that feels generic and content that feels authentically you.”

“From there, users can explore the rest of the suite and pick exactly what their business needs: content ideas, hooks, subject lines, and more. When users purchase any of them, they’ll have a PDF to instantly download and access the GPT. Click the link, and the GPT will automatically open in their ChatGPT account. It’s then there for them to use whenever they wish!”

AI-powered content tools can be purchased on a ‘buy as you need’ basis. “I did this because I found many of the ChatGPT communities for ‘small business owners’ were very much an all-or-nothing situation, which could be intimidating for people new to the AI scene,” Rachel adds.

The Skin Deep Content Engine can be used for content inspiration, including video ideas, blog topics and email campaigns. The Call to Glow Engine can craft 10 different subject lines in 10 different copywriting styles. The Glow Get ‘Em Generator is a hook and call to action generator designed to further engage a user’s audience. Each additional tool can be accessed to work in tandem with The Write Treatment for the best results.

“This isn’t an all-or-nothing situation,” Rachel says. “It’s about empowering salon owners to use AI in a way that works for them, whether they’re just starting or scaling to new heights.”

For more information and to download Salon Scribe AI, visit this link.

Read the current issue of our digital magazine here:

Have an idea for a story or want to see a topic covered on our site and in our pages? Get in touch at info@professionalbeauty.com.au.

Read Full Post