Aptly named InnerJoi, Joico’s latest haircare collection is all about restoring hair to its healthiest and happiest state. The 100 percent vegan and naturally derived formulas deliver transformative results and the same professional performance Joico is synonymous with, all while doing a world of good for the planet.

The environmentally conscious InnerJoi range merges mindfulness with science, offering products that transform hair and the world around us. Split into three highly targeted collections—Hydrate, Preserve, and Strengthen—and one styling collection, the range comprises a total of 11 products.

“These latest releases of naturally derived** ingredients are the perfect tools to create beautiful, healthy hair that lifts your soul and inspires confidence,” says Joico New Zealand Ambassador and hair expert, Felicity Bruce.

“Each of the three care collections addresses the unique needs for all hair types: Strengthen will show over-worked and over processed hair some love thanks to its coconut and abyssinian oils to reduce future breakage, while Preserve is infused with raspberry seed oil and beetroot extract to fight colour fade and leave your tresses looking salon-vibrant longer. The Hydrate collection is perfect for providing all-day hydration for a healthy hair appearance. Bonus is it will make your scalp feel fresh and replenished as well,” adds Bruce.

While the collection embodies inner beauty, it equally prioritises what’s on the outside through its packaging. All retail-size shampoos and conditioners*** are packaged in recovered and recycled Social Plastic®, supporting communities in need and helping fight ocean plastic pollution. Other InnerJoi bottles are made with a minimum of 50 percent post-consumer recycled plastic.

Joico understands that taking action to preserve the environment must start at a local level. To celebrate the launch of InnerJoi and actively contribute to their goal of reducing litter, Joico has teamed up with Sustainable Coastlines, a New Zealand charity dedicated to reducing plastic pollution and litter on coastlines.

The NZ RRP will range between $48.50-$54.50. For more details or to place an order, contact Sabre Haircare on 0800 456 426 or email sales@sabre-group.com.

*Social Plastic is a post-consumer recycled plastic provided by Plastic Bank that fights plastic waste and poverty **Excluding closures ES = Sodium Lauryl Sulfate/Sodium Laureth Sulfate