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Joico Name Kate Hudson as First Global Celebrity Spokesperson

Joico Name Kate Hudson as First Global Celebrity Spokesperson

International actress, singer, entrepreneur and superstar Kate Hudson has joined Joico as the brand’s first ever Global Celebrity Spokesperson, celebrating 50 years of the brand with this major milestone.

Starting this month, Kate will lead a campaign that will be prominently showcased across all digital platforms, including social media, as well as in print, in-store advertising, and merchandising.

The creative concept embraces the playful and joyful essence of the brand, captured on location in Southern California under the title “Joi Lessons with Kate Hudson.” This campaign offers a glimpse into Hudson’s life and her pursuit of “joi” in an authentic and relaxed manner. It will cater to both consumers and professional hairstylists, reinforcing the brand’s commitment to engaging its core audience. Kate will play a pivotal role, not only leading product launches but also participating in future campaigns and initiatives.

The partnership is a big part of the brand’s 50 year celebration, which also includes education events and shows, social media activations, promos and merchandising.

“Celebrating 50 years of Joico – redefining healthy hair since forever,” shared Kylie McLeod-Simcock, Marketing Director of Sabre Haircare. “To mark this momentous occasion and embark on a new chapter, we’re excited to continue solidifying our leadership in the professional hair care industry. From education events to social media, our first ever global celebrity partnership to groundbreaking campaigns, we continue to spread the ‘Joi’ of healthy hair everywhere.”

For more information visit www.joico.com.au