The latest innovation from haircare leaders Kérastase offers a targeted and tailored approach to dandruff concerns, an issue a global 2020 study found up to two billion consumers struggle with. Symbiose is a bespoke four-product collection that addresses these problems, while always maintaining a luxury approach to formulations, ingredients and scent, so clients can feel confident and cared for as they handle this delicate matter.

Symbiose promises a results-based synergistic approach in dealing with dandruff, as cellular anti-dandruff haircare built with long-term efficacy in mind and consumer feedback at the heart of the development process. The products are safe and effective against dandruff, working to instantly eliminate visible skin cells with the regulation of cellular renewal speed to bring the scalp into balance, while simultaneously providing care so hair is left beautiful and healthy.

“At Kérastase, we listen to you, so when we decided to launch an anti-dandruff solution, it was no exception. We wanted to understand our consumers, how they felt, what they liked about the existing products and, most of all, what they felt was missing. We combined that intimate understanding with our unique knowledge of haircare science to offer something entirely new: a powerful, efficacious anti‑dandruff solution, combined with luxurious care,” shared Rosa Carriço, Kérastase Global Brand President.

“As a result of over a decade of scientific research, Symbiose redefines the anti-dandruff game at the cellular level. What we discovered is that cell renewal speed is twice as fast on a scalp with dandruff than without. Dead cells build up and become visible: that’s dandruff. Powered by bio‑affinity science and using the best skincare actives, Symbiose not only acts to eliminate dandruff instantly, it regulates the speed of cellular renewal to eliminate it over the long term. Beyond superior efficacy, the Kérastase magic is the unique alliance of ultimate science and a true luxury experience, with sensual yet breathable formulas that envelop the fibre to replenish moisture, with a fine fragrance. It conveys the unique, indulgent experience of Kérastase, letting consumers know that just because they have dandruff doesn’t mean they can’t have luxurious care,” she continued.

The brand acts on knowledge built from decades of research into addressing scalp care to treat the three factors that cause dandruff – the imbalance of scalp microorganisms, the oxidation of sebum and predispositions and sensitivities to environmental factors. Unique formula components, such as Piroctone Olamine, Salicylic Acid and Bifidus, work to rebalance the scalp and eliminate dandruff. These active ingredients regulate the microbiome imbalance, exfoliate the skin and foster a healthy scalp ecosystem, utilising nutrients and skincare principles to achieve these results.

“The new Symbiose innovation from Kérastase is based on 30 years of research and discovery in the science of dandruff. Meticulous knowledge of the three factors that cause dandruff enabled us to establish that they were all linked to an abnormal acceleration of cell renewal speed,” explained Edine Ahbich, Kérastase Global Scientific Director. “With this new knowledge in mind, we have designed Symbiose products by incorporating a series of active ingredients that will act on each of the factors at the source of dandruff. This new scientific approach, unique to Kérastase, not only instantly treats the consequences of dandruff, but also durably prevents its reappearance.”

The citrus-forward Symbiose fragrance was created by French perfumers Nicolas Beaulieu and Frédérique Terranova, housing the technology in a fresh, sensorial experience anchored by mandarin, blood orange, blooming jasmine and subtle spicy pepper essential oil that ensures a sense of indulgence.

The four-piece collection is delineated into steps of peel, bathe and treat, and is headlined the Micro-Peeling Cellulaire, which is the first anti-dandruff peel. It immediately dissolves dead cells, purifies the scalp and soothes discomfort, with exfoliating action in plant-based beads. Bain Pureté Anti-Pelliculaire and Bain Crème Anti-Pelliculaire cater to oily sensitive scalps and dry sensitive scalps, respectively, with breathable formulas that prevent build up, soothe, moisturise and cleanse as necessary. The products also aid the hair’s softness, health and shine, and remove flakes from the scalp. Finally, the Sérum Cellulaire Nuit Anti-Pelliculaire Intensif is the first intensive anti-dandruff cellular overnight serum. It’s a breakthrough treatment in a light, powerful formula that deeply regulates cellular renewal speed overnight for eight hours of continuous anti-dandruff action, while clearing the scalp and peeling away dead skin cells. The product enforces the scalp barrier and improves sensitivity.

The launch was complemented by a campaign lensed by world-renowned photographic duo Inez & Vinoodh. The collection is also accompanied by leading education within the hairdressing community and to consumers, allowing hairdressers to become connoisseurs of scalp care in their expertise and product recommendations.

For more information visit www.kerastase.com.au

Read Full Post