Le Tan comes out on top in new self-tanning survey
According to a recent survey by Canstar Blue, Le Tan is dominating the highly competitive self-tanning industry, achieving the highest rankings across various categories.
In the survey, the Australian made and owned brand outperformed other cult brands including Bondi Sands, Bali Body, Dove, Nivea, and Eco Tan.
Le Tan, which is stocked at Farmers and Bargain Chemist in New Zealand, earned five-star ratings in overall satisfaction, scent, effectiveness, texture and consistency, and value for money.
Canstar Blue’s review methodology involved asking 766 Australians who had bought and used self-tanning products in the last 12 months. The feedback was gathered and analysed through certified research panels managed by Qualtrics. Respondents rated their satisfaction with the self-tanning products on a scale from zero to ten, covering key criteria such as overall satisfaction, scent, effectiveness, texture and consistency, value for money, and packaging. Le Tan distinguished itself from competitors, securing the prestigious five-star ratings in most of the assessed criteria.
Main image: Le Tan