In 2021 L’Oréal Professionnel debuted the game changing Metal Detox, which guarantees colour results, helps prevent breakage and provides covetable shine, while being compatible with all colour and lightening brands. The patented technology revolutionised the industry with the ability to neutralise metals inside the hair fibre and now the brand is back with the latest innovation in the Metal Detox range. Introducing the all-new Metal Detox Serum-In-Oil.

Metal inside the fibre of hair creates a risk of breakage and impacts clients’ colour quality, a global concern caused by the quality of water depending on where the client lives. Metal Detox acts to combat and protect hair from the danger of everyday metal and the damage it creates in the client’s hair.

Metal Detox Serum-In-Oil works as an anti-deposit leave-in shield. The latest innovation from L’Oréal Professionnel is the only oil powered with Glicoamine, which shields the hair fibre against metal particle deposits. Metal Detox Serum-InOil works to create three times stronger hair and long-lasting colour. Serum-In-Oil technology utilises the concentration of a serum plus the power of an oil with Glicoamine to strengthen hair fibres from the inside out. This provides high shine and long-lasting discipline.

Metal Detox Serum-In-Oil is fast absorbing and allows for texture without weighing down the client’s hair and, best of all, without the greasiness that can be associated with oils in the hair. With more than 200 tests, Metal Detox Serum-In-Oil has been approved by three co-innovation professionals in the hair industry across the globe – Charlotte Catherin in France, Sebastian Langman in the USA and Washington Nunnes in Brazil.

Charlotte Catherin outlines that the main benefits when using the oil are that it instantly seals cuticles, feels like it penetrates the fibre and heals from within while helping faster recovery services. Additionally, she found Metal Detox Serum-In-Oil provides extreme shine, works with fine to coarse hair and her clients were obsessed with the scent.

Sebastian Langman found the oil left clients’ hair soft and bouncy even after extreme lightening without weighing down the hair, including even baby hair. Serum-In-Oil added true natural healthy shine to their clients’ hair, also helping with better colour placements.

Washington Nunne said the hair literally absorbs the product and that it makes hair feel more dense without added heaviness, with results that left clients’ hair brighter and more colourful. Before styling the hair, a little amount ensures an even discipline through the ends that counteracts dryness and leaves the addictive fragrance around for a while.

Tried, tested and approved by 12 L’Oréal Professionnel Pros in a qualitative study, the pros found that the oil is a new sensorial experience with a honey-like texture that liquefies when kneaded and is not too thick or too light, but a perfect in-between, like a nutritive and potent cocktail for the hair.

Versatile and fast-absorbing, the pros also determined that the oil smooths wet hair and offers elevated beauty with immediate penetration on dry hair as well. Finally, the pros lauded the instant fibre transformation with absolute shine, luminous results and a silky-to-touch feel, with a coating effect that creates a thicker hair appearance.

Metal Detox is a disruptor to the hair industry and service sphere, prioritising quality, colour, and sustainability, becoming essential in salon and at home. Discover the innovation for yourselves and your clients with the all-new game changer in the Metal Detox range.

For more information visit lorealprofessionnel.com