Last month, L’Oréal New Zealand hosted an exclusive event at the L’Oréal Hair Academy in Auckland to showcase their Sustainable Beauty Bar. The event aimed to emphasise the research and innovation driving L’Oréal’s sustainability journey.

The Sustainable Beauty Bar comprised a range of brands and products across skincare, sun protection, haircare, makeup, and fragrance. Guests enjoyed personalised consultations with skincare professionals, as well as make-up applications, hairstyling and fragrance engraving.

L’Oréal is a leading global beauty conglomerate with a portfolio of 35 diverse brands. In 2022, the group generated sales of 38.26 billion euros and employed 85,000 people worldwide. In New Zealand, the group has 26 brands.

According to L’Oréal’s research, sustainability has become a top consideration for New Zealand consumers when choosing products. According to research, 61 percent of consumers prioritise sustainability, and 71 percent believe businesses should lead in driving positive social and environmental outcomes. Furthermore, 58 percent of people are willing to invest time and money in supporting companies that prioritise sustainability.

As a leader in the beauty industry, L’Oréal is committed to addressing environmental issues and creating a healthier planet.

Below are some of the key initiatives that were showcased at the event.

Garnier

• Since March 2021, all Garnier products are approved by Cruelty Free International under the Leaping Bunny Programme.
• By 2023, Garnier will no longer produce any wipes.

Kiehl’s

• 98 percent of Kiehl’s products contain renewable ingredients.
• The brand aims to eliminate single-use virgin plastic in its packaging by 2030.

La Roche-Posay

• As a leader in sun protection, La Roche-Posay is committed to promoting year-round, sun-safe messaging.

Lancôme

• Lancôme focuses on protecting biodiversity through regenerative agricultural practices and improved packaging.
• The brand aims to have 100 percent organic roses by 2025 and 50 percent refillable or rechargeable products by the same year.

Armani Beauty

• Armani Beauty uses plant-based ingredients and collaborates with local programmes to support underprivileged communities.

YSL Beauté

• YSL Beauté supports a cooperative of women to grow plants for its products.
• The brand embraces regenerative and organic farming practices.

Professional Haircare

• With regards to L’Oréal’s Professional Products Division, Redken, Matrix, Biolage, Pureology, L’Oréal Professionnel, and Kérastase all have sustainability initiatives in place, such as using recycled materials and renewable energy.

The future is refillable

• Several L’Oréal brands, including Lancôme, YSL Beauty, and Prada Beauty, offer refillable options to reduce packaging waste. Hero refillables include the Lancôme Absolue Soft Cream, YSL Beauty Pure Shots, Armani My Way and Prada Paradoxe fragrances.

Sustainable Salons

• L’Oréal also partners with Sustainable Salons, a waste solution provider for hair salons and beauty clinics. They ensure that the majority of salon plastic is upcycled while supporting people initiatives like providing meals for the hungry, and creating wigs for cancer patients.

Check out some of the highlights from the L’Oréal Sustainable Beauty Bar event below…