Morph Hair Care to Distribute INNOluxe in New Zealand
Smiths Collective Brands has announced the appointment of Morph Hair Care as New Zealand distributors for the INNOluxe brand, as it expands across the ditch.
INNOluxe is a powerful protein repair solution anchored by Advanced AminoBond Complex to boldly re-build and restrand each hair strand. With the use of many different levels of low weight proteins including cysteine and amino acids, the technology creates a strong web like structure that reinforces the hair’s sulphur bonds for healthy hair. Salons can utilise this technology in colour care and on the retail shelf.
Morph Hair Crae is led by hairdresser and founder Julie Fausett, with 25 years of product experience and a focus on curated brands and environmentally conscious, results driven and innovative technology.
“At Morph, we recognise it’s crucial to be ahead of the game. New Zealand hairdressers are fashion-forward and innovative thinkers, and when we saw the buzz INNOluxe was creating internationally, we instinctively knew our industry would be excited by the potential the brand has to offer,” Julie said. “INNOluxe truly offers hairdressers more creativity, and new service and retail opportunities, whilst preserving and improving the hair fibre quality.”
“We’ve had a long-standing relationship with Julie in the industry, and we have a mutual understanding in terms of sharing of ideologies and customer service values. It’s incredibly important to both our business and Morph Hair Care to provide our clients with what we believe to be the most advanced products in their categories,” added Smiths Collective Brands’ Brian Smith. “Due to these attributes, we’re thrilled to be working with Julie & Morph, and look forward to expanding the reach of INNOluxe into New Zealand and sharing outstanding results from New Zealand hairdressers.”
Additionally, Morphy Hair Care will also introduce FABRIQ to New Zealand in late 2024, which is a range of in-salon treatments and home care products from the team behind INNOluxe.
For more information visit www.smithscollectivebrands.com.au and www.morphhaircare.com