New NZ-based haircare brand MONDAY launched this week, promising “a range of salon-quality products available at affordable prices”.

MONDAY is the brainchild of New Zealand entrepreneur and beauty enthusiast Jaimee Lupton, who was inspired to create a range of products that provide the benefits of salon quality formulations to all shoppers.

“I’m a huge believer that every person, no matter their story, should be entitled to look and feel good. The lack of transparency and extortionate pricing across the beauty sector is what gave me the idea to start MONDAY,” says Jaimee.

MONDAY boasts formulations that have been through seven stages of research and development in order to exceed the performance of reputable salon brands. The formulation features a unique mix of low irritants and strong surfactants, ensuring a minimal risk of scalp irritation while delivering a quality clean.

11 amino acids and a variety of essential plant extracts ensure quick absorption of the formulation into hair follicles; keeping the hair healthy, soft and shiny.

MONDAY has been created cruelty free without SLS or paraben nasties, while maintaining a premium formulation. Bottles are made with recycled plastic to minimise the brand’s carbon footprint and reduce landfill.

The complete range of MONDAY shampoo and conditioners – Smooth, Repair & Sensitive – is available for RRP$7.99 at New World, Pak’nSave and Four Square stores nationwide.

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