The pioneers in bond-building technology, Olaplex, have launched their first foray outside haircare – although strictly speaking this is still haircare. Introducing LASHBOND™ Building Serum from OLAPLEX, a new innovation in their bond-building system that takes their world-renowned science into the beauty sphere.

As the ideal retail extra that fuses hair and beauty, becoming the perfect purchase on your reception counter, the product expands on the brand’s reparative hair technology as the latest must-have addition to the OLAPLEX range.

LASHBOND™ is a clear, lightweight serum that features OLAPLEX’s Peptide Complex Technology™ to elevate the appearance of thicker, stronger, longer-lasting and full-volume lashes.

The product works as a twice-daily applicator along the upper lash line for more conditioned, healthier looking lashes in two weeks, and fuller, longer lashes in four weeks. The product can be worn under makeup, is ophthalmologist tested and does not contain controversial ingredients that have unwanted effects on the eyes, like prostaglandins, as the ultimate healthy and safe beauty all-rounder.

Have your clients add this to their bag to complement their healthy new salon hair looks with the ideal lashes to match, as OLAPLEX continues to pioneer in the bond-building space, from hair to beauty and beyond.

For more information visit www.thehaircaregroup.com