M·A·C Cosmetics New Zealand today announced world-renowned choreographer and creative director Parris Goebel as the face of their latest campaign.

“It’s an honour to announce Parris as the face of M·A·C New Zealand and to showcase Parris’ signature Ruby Woo lips in the campaign,” says M·A·C senior stylist Kiekie Stanners.

“It was a no-brainer to have a creative risk-taker like Parris front a campaign for M·A·C – a radical beauty brand that has always championed creatives, performers and designers and worked behind the scenes within the industry since its inception. M·A·C has a long-standing relationship with Parris, and I’m personally very proud to have worked alongside her for many years and to see this authentic collaboration come to life.”

Parris’ personal relationship with M·A·C spans a decade, having purchased her first Ruby Woo lipstick at the age of 15.

The shade subsequently exploded in popularity following the release of Justin Bieber’s Purpose: The Movement music video for Sorry, which Parris choreographed, directed and performed in alongside her ReQuest dance crew. The dancers all wore the iconic red lip colour, showcasing the versatility of Ruby Woo across a range of skin tones.

Since then she has been at the forefront of the dance industry, joining forces with the likes of Rihanna, Nicki Minaj and Ariana Grande – all of whom are past M·A·C collaborators – to choreograph world-class performances, while developing a global cult following of her own.

After working together across several projects, campaign creative director Kiekie Stanners chose to honour Parris’ love of a red lip, using Ruby Woo lipstick to create a classic matte look.

“When I found Ruby Woo, it was just like the perfect red” says Parris. “I always feel like in the evening, or if I just want to look super glam, I’ll do a simple winged eye liner but then make my lip pop with a red lipstick. Ruby Woo always makes me feel bold and sexy.”

Parris also wears a new Patent Paint Lip Lacquer formula in Polished Prize, a luxuriously creamy, vinyl effect gloss that provides all-day wear and instant moisturisation.

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