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New men’s makeup brand

New men’s makeup brand

Make-up artists, rejoice! The days of finding a makeup line suitable for men’s skin could be over, thanks to the range released by new Aussie brand, Tony & Munro.

Until now, we’ve been forced to use women’s makeup on men, sometimes with less than stellar results. For starters, men’s skin is about 25% thicker and generally oilier than women’s, meaning that traditional women’s makeup doesn’t provide the correct coverage and has a greater ‘slip’ rate, thanks to the oil levels in a man’s skin.

With a significant increase in the number of men choosing to wear makeup, Tony Tsianakas and Ewan Munro Belsey noticed a gap in the market and set about filling it with their trio of specialty products – a hydrating eye gel, a correcting concealer and a BB cream (in three shades).

“We want to be the leading provider of men’s fusion cosmetics in Australia and the world, blending makeup and skincare,” said Tony.

The brand’s aim is to not only deliver a product that is suitable for men, but to make a statement about tolerance and acceptance. “Beauty belongs to everyone, and we believe that looking and feeling your best should be readily accessible and acceptable, no matter your gender,” said Ewan.

“We support a zero-tolerance approach to bullying, which is why we’re supporting the Alannah & Madeline Foundation, who are working hard to tackle bullying in our schools and communities.”

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