We caught up with The Whitening Co founder Kennedy Anderson on the launch of the second Whitening Co space, this time in Takapuna on Auckland’s North Shore.

Why did you choose Takapuna as your latest spot?
We thought it was right next step for our brand – the vibe is perfect with the added bonus of foot traffic and brand association with our neighbours. We want the experience to be seamless, right down to the commute to the studio, so this is much more convenient for our customers that live over the bridge!

In what ways is the new Whitening Co studio in Takapuna different to the flagship in Eden Terrace?
The Takapuna studio is our new flagship store as we are moving all operations of the company over there, from customer service, online fulfilment and more whitening chairs. There are now five whitening stations at Takapuna, with the overall store bigger and closer to where we see the brand heading. Completely monochrome with an elevated feel.

What do you tell new customers nervous about their first ever teeth whitening treatment?
We try our best to offer the most painless whitening experience on the market. On the off- chance that you get slight sensitivity we offer a care pack to take home with desensitisation gel.

Why do you think teeth whitening has become such a big beauty trend in recent years?
Because we hand-on-heart believe that confidence starts with a smile, and who doesn’t want to start smile more?

What is the new studio address? Are you open 7 days a week?
The Whitening Co’s new studio is open Tuesday to Saturday at 8 Hurstmere Road Takapuna.

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