In an era where skincare routines can often feel overwhelming, IMAGE Skincare’s ‘Age Later’ philosophy is refreshingly simple. This guiding principle has seen the brand’s easy-to-navigate and clinically proven products garner the trust of professionals around the globe. Recently, IMAGE Skincare hosted media at a launch to introduce the new Daily Prevention Range. We spoke with Jennifer Ahartz, global educator at IMAGE Skincare, to explore what sets the collection apart from others.

For those unacquainted with IMAGE Skincare, could you introduce us to the brand’s philosophy?

“Our philosophy is to Age Later. We strive to be the most innovative and inspiring among the leading professional skincare companies with easy-to-use, clinically proven, results-driven products loved and used by trusted professional aestheticians, skin therapists, physicians, and consumers around the world.”

What sets their ethos and products apart from other offerings on the market?

“We formulate with pure, clean, and efficacious ingredients alongside powerful, medical-grade delivery system technologies. We also incorporate natural scent profiles to provide a luxurious sensorial experience. Moreover, we like to keep things simple. We call this Uncomplicated Clinical Skincare. At IMAGE Skincare, we understand that skin problems can be complicated, but the solutions don’t have to be.

Our Core 4 system simplifies skincare by offering an uncomplicated regimen consisting of four essential products. Each product is carefully crafted with multi-functional, clinically proven formulas to effectively address a wide range of skin concerns. By focusing on these four core essentials, we provide a streamlined approach that delivers powerful results, making it easier for you to achieve healthier, radiant skin.”

What are the top three best-selling products across the IMAGE Skincare range?

“Currently, year-to-date, our top three best-selling products globally are VITAL C Hydrating Anti-Aging Serum, ORMEDIC Balancing Facial Cleanser, and our new Daily Prevention Collection – Pure Mineral Hydrating Moisturizer SPF 30.”

Talk us through the IMAGE Skincare® PRO offering…

“We offer 10 professional-only peel solutions that range from neutralising enzymes and level 1 and level 2 acids all the way to level 3 self-neutralising chemical peel solutions. We also offer six enhancers that are extremely concentrated to target specific skin concerns and deliver superior results. Finally, we provide our Microderm Exfoliator – which is like microdermabrasion in a bottle – our phenomenal Pre-Extraction Emulsion to purify and prepare the skin for easy extractions, and our Babassu Facial Flow Massage Oil, which not only provides unique gel-to-oil transformative slip-and-glide but is also packed with skin-healthy ingredients to support the skin’s moisture barrier and microbiome.”

There’s increasing consumer demand for sunscreens that impart skin benefits. What skin benefits are bundled into the Daily Prevention Sunscreen Collection?

“Our Daily Prevention collection goes far beyond sun protection by offering multi-functional, dual defence for healthier skin every day. Our formulas are daily skincare that are suncare. They are all ultra-wearable formulas for a barely-there texture and feel. They all are moisturisers – delivering superior hydration. They all are anti-ageing with our patented XOSM technology delivering powerful antioxidants into the skin, and they all contain broad-spectrum protection against ultraviolet radiation, blue light, infrared, and pollution.”

New Zealand’s melanoma incidence rate is the world’s highest. How can skin therapists better educate their clients around the importance and proper use of sunscreen?

“In just minutes, ultraviolet radiation can cause overexposure on unprotected skin. Every single day, ultraviolet radiation impacts the skin’s health and appearance, causing cumulative damage over time, including hyperpigmentation and premature skin aging, and increasing the risk of skin cancer. This is why it is critical to wear sunscreen DAILY. Additionally, ultraviolet radiation is still just as strong, even when it may not feel intense. This includes during the winter months, on cloudy days and while indoors, as ultraviolet radiation can reflect off water, snow, ice, sand, pavement, and more.”

How can the IMAGE Skincare line complement a clinic’s existing product range?

“We formulate with pure, clean, and efficacious ingredients and powerful, medical-grade delivery system technologies. We also use natural scent profiles to provide a luxurious sensorial experience. Of course, all our products are carefully crafted with multi-functional, clinically tested formulas to effectively address a wide range of skin concerns and deliver results.”

What are the advantages of partnering with IMAGE Skincare, and what level of training and education is provided to professional stockists?

“In addition to product knowledge, marketing and sales support, I curate training based on the specific needs and requests of each individual market.”

Lastly, we always love to peek inside the beauty routine of a pro. What is your current morning and evening skincare routine?

“This is a tricky question because I constantly change my skincare routine based on how my skin feels day by day, week by week, etc. Currently, my ‘Core 4’ routine consists of the MAX Facial Cleanser, AGELESS Total Pure Hyaluronic6 Filler, BIOME+ Smoothing Cloud Crème, and DAILY PREVENTION Advanced Smartblend Mineral Moisturizer SPF 50+. I also love our MD Restoring Recovery Eye Gel, MD Restoring Power-C Serum, and our I MASK Hydrating Hydrogel Sheet Masks.”

IMAGE Skincare is distributed in New Zealand exclusively by The Beauty Assembly

To learn more visit imageskincare.co.nz