Seeing its viewers “insatiable desire” for beauty and fashion content, YouTube have launched its own channel – /Fashion.

“When I joined YouTube a little more than a year ago, I immediately saw the platform’s insatiable desire for more fashion and beauty,” says Derek Blasberg, director of YouTube Fashion and Beauty. “And the data backs it up: from 2014 to 2018, the number of fashion and beauty channels on YouTube has grown over six times, generating billions of views in the last year alone.”

“My response? Give the people what they want! The aim for /Fashion is to create an ultimate destination for style content that bridges both our fabulous endemic creator community and the more traditional worlds of fashion and beauty. My hope is that anyone looking for all things style will now have a place to come and be inspired by what they see,” says Derek.

“Our goal is to make YouTube.com/Fashion a diverse and inclusive place, filled with the latest fashion and beauty trends, content and more. We’ll be working over the coming months to bring more international voices to the page and to localise for global markets.

For more Professional Salon news and updates, subscribe to our weekly newsletter.