ghd have debuted their limited edition autumn/winter ’23 tools edit, the SUNSTHETIC collection, inspired by sunsets and no-filter moments.

The golden hour-style aesthetic transforms the iconic tools to showcase this effortless radiance, catering to a Gen Z audience particularly whose focus is on content creation, top-tier aesthetics and the popularity of the golden hour as a cornerstone of the collection and the campaign.

The brand teamed up with four international Gen Z content creators as the faces of the campaign, which was shot in Barcelona. The campaign features Lisa Marie Schiffner from Germany, Florence Robertson from the UK and Zoe Massenti from Italy, and is inspired by the mood of self-expression and style exploration as is particularly relevant on social media.

The collection echoes this focus on unfiltered glows and natural light with a palette of contemporary metallics including bold bronze, sun kissed gold, refined rose and tonal taupe.

The collection includes the ghd platinum+™ styler in sun kissed taupe, as well as the ghd max styler in rose gold, the ghd gold™ styler in sun kissed gold, the ghd glide hot brush in bronze and the ghd helios™ hair dryer in desert. The tools come up with a complimentary heat resistant bag.

For more information visit ghdhair.com/nz/