Dermalogica kicks off the holiday season at Auckland’s Soul Bar & Bistro
Last Wednesday, Auckland’s Soul Bar & Bistro was filled with festive spirit for Dermalogica’s annual holiday event. The ever elegant affair marked the celebration of Dermalogica’s latest Holiday Collection and offered a sneak peek into the brand’s upcoming professional-grade launches for 2024.
To maximise engagement and accommodate all attendees, the event organisers, Rise & Shine PR, planned two exclusive sessions. Media were invited to a long lunch while influencers were treated to an evening dinner.
Guests indulged in a sumptuous three-course meal, paired with champagne and a bespoke cocktail featuring The Beauty Chef’s signature antioxidant blend.
The event began with an introduction from Natasha Bourke, CEO of Two Hundred Doors (distributor of Dermalogica). She reflected on the company’s most memorable moments of the year, which included reaching a 30-year milestone and EmpowHER – the $10,000 scholarship for female business owners launched in partnership with Saben and The Icehouse. Before finishing, Natasha extended her gratitude to the media and influencers for their unwavering support throughout the year.
Between courses, Caroline Parker, Dermalogica’s head of education, took the floor. In addition to unveiling a sneak peek of the innovation to come in 2024, she shared expert tips on using Dermalogica’s skin roller at home, which is part of Dermalogica’s limited-edition Brightening Kit.
As always, Dermalogica’s holiday lunch was immaculately executed, bringing together industry influencers, media professionals, and the brand’s representatives. The event showcased the commitment and passion that Dermalogica pours into every product launch, leaving attendees eagerly awaiting 2024.
Check out some of the highlights from the event below…