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Two Hundred Doors celebrates 30-year milestone

Two Hundred Doors celebrates 30-year milestone

This month, homegrown distributor, Two Hundred Doors, celebrates 30 years at the heart of the New Zealand beauty industry.

“A significant birthday like this offers us the chance to stop and reflect back on the journey so far, and everything we have achieved,” says Natasha Bourke, CEO and owner of Two Hundred Doors (pictured above).

Dermalogica, the number one used professional skincare brand globally, has been exclusively distributed by Two Hundred Doors since 1993. More recently, the business has expanded, launching Skintopia, five results-driven skin centres across Auckland and Wellington; as well as adding The Beauty Chef and Bio-Therapeutic brands to their distribution arm.

Founded in Palmerston North, Two Hundred Doors (formerly Skin Health Experts) expanded and relocated to an Auckland-based warehouse, alongside its head office and new education facilities. The company now employs 25 women – with a further 19 across the Skintopia locations.

“By opening Skintopia, it’s given us a lot of insights into how to run a successful skincare business, giving us a deeper understanding of how we can support our wholesale customers now and in the future,” adds Natasha.

Additional notable milestones include the launch of dermalogica.co.nz, rebranding to Two Hundred Doors, and The Beauty Chef and Bio-Therapeutic joining the company’s distribution portfolio.

In an industry first, the Dermalogica.co.nz website offers consumers the ability to select their local Dermalogica skin centre when finalising payment, and by doing so, the skin centre makes the same commission they would have made if they sold the product in-store.

“I’m really proud of one of the ways we supported our wholesale customers during Covid. When their doors were closed, thanks to our Dermalogica website ‘support local’ initiative, they were able to earn the same commission from product sales that they would have received in-store.”

Already, just three months into the year, Two Hundred Doors have launched a $10,000 scholarship for female business owners, in partnership with Saben and The Icehouse. EmpowHER will offer five grants for female business founders, collectively valued at over $20,000. 

Not even half way into 2023, the future is looking bright for Two Hundred Doors.

For wholesale enquires or to learn more head to 200doors.co.nz