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Australia’s leading spa provider launches in New Zealand

Australia’s leading spa provider launches in New Zealand

Boasting over 100 spas across Australia and a cult skincare range, endota is one of Australia’s most renowned wellness brands. Now, the spa leader has expanded into New Zealand, with the acquisition of Forme Spa’s nine locations.

The nine Forme Spa locations include Albany, Takapuna, Mt Eden, Parnell, Ponsonby, Wellington, Christchurch, Queenstown and Hamilton. With these new facilities secured, endota will now have 120 venues across the globe.

Female founded and led by Melanie Gleeson for over 20 years, endota’s ethos is fuelled by Gleeson’s belief that something special happens when we actively nurture our own health and happiness – we feel more uplifted, more confident, and more authentically ourselves.

Melanie Gleeson, endota founder & CEO

“This acquisition is the natural evolution of our founding vision- to help people feel well. We’ve been increasing our focus on international expansion for quite some time now to deepen this commitment on a broader scale and New Zealand is a good place to start given its proximity to Australia and similarities in the market,” endota CEO, Melanie Gleeson told ProCollective’s sister website, SPA+CLINIC.

Like endota, Forme was a household name in New Zealand, which had built a solid reputation as an industry-leading spa services provider. Given Forme shares endota’s commitment to holistic wellness and clean beauty, the amalgamation was a natural fit.

“With endota and Forme having over 20 years’ experience in the wellness industry each, alongside shared values centred around beauty that is kind to the planet, I believe we’re perfectly aligned to deliver a seamless experience,” says Gleeson.

Gleeson shares that these moves into New Zealand are aimed at serving two goals: allowing more people to enjoy the benefits of endota’s services while creating more international brand awareness.

endota, Byron Bay

“The New Zealand network has room to grow, and we’re excited to look at new opportunities to increase the footprint and product distribution in New Zealand. Replicating our success in Australia to international markets remains a key part of our strategy and this is an important first step in that journey,” continues Gleeson.