ghd launch chronos, the brand’s most advanced hair styler to date
Today, ghd unveiled the latest extension to its premium styler stable, chronos, aptly named after the Greek god of time.
This cutting-edge hair styler is heralded as the holy grail of hair styling, and for good reason. The tool promises one-stroke results that last, with exclusive motion-responsive™ technology for three times faster styling, 85 per cent more shine, two times less frizz and three times more breakage protection.
At the forefront of beauty-tech innovation, ghd chronos represents the pinnacle of hairstyling prowess. The tool’s hero and breakthrough HD motion-responsive™ technology uses an intelligent algorithm to identify how the tool is being used for optimal heat and power delivery. This technology identifies the user’s styling motions and reacts by delivering the right amount of power into the plates to maintain the optimum temperature of 185°C with even higher precision. This greater heat consistency delivers superior straightening or curling in small or large sections.
“At ghd we are dedicated to developing pioneering technologies and creating the best-in-class products that tackle consumer and professional stylist needs,” said Jeroen Temmerman, ghd CEO. “ghd chronos, our latest beauty-tech breakthrough, is a momentous launch for ghd as it represents the pinnacle of over 22 years of understanding and mastering heat styling. Revolutionising the styler category, ghd chronos is the most advanced styler in the ghd award-winning styler portfolio, featuring HD technology to deliver the best performance we have ever seen from our range.”
Beyond this technology, the latest generation ceramic heater ensures optimal heat delivery into the plates, while ultra-gloss floating plates are an easy-glide styling option. The tool also has a re-engineered wishbone hinge and smooth rounded barrel for creative possibilities and the capabilities to create high quality curls waves.
“Breakthrough high-definition technology allows ghd chronos to flawlessly monitor styler plate temperature, preserving the perfect styling temperature of 185 degrees,” shared Dafydd Thomas, ghd Global Director of Education. “I can’t wait for everyone to discover ghd chronos and the power to unlock ultra-defined, glossier waves and glass-like straights. As a professional chronos has allowed me to raise my hair game with unparalleled and impeccable results.”
The tool is headlined by British body positivity advocate and model Charli Howard as the global hair and face of the tool. It is also complemented by a trio of tools in the newly expanded bodyguard heat protection range, which all offer an invisible and lightweight thermal protective layer between hair and heat. The original product that protects all hair types is now joined by products made to specifically cater to coloured and fine hair, to protect from colour fade and aid natural volume, respectively.
For more information visit ghdhair.com/