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Immersive, multi-sensory & sophisticated: Inside Shiseido Otaku Beauty Obsession

Immersive, multi-sensory & sophisticated: Inside Shiseido Otaku Beauty Obsession

Last Wednesday evening, beauty media and influencers gathered at Studio 230 in Ponsonby for an experiential, one-of-a-kind event to celebrate the launch of Shiseido Otaku Beauty Obsession.

Dressed in their best black and red, guests were ushered through to a custom-built, multi-sensory activation, designed and executed by award-winning PR agency, Rise & Shine.

The venue was glowing in Shiseido’s signature crimson red, giving off an air of allure and elegance, enhanced by the strums of a violinist.

At the launch, guests were treated to bespoke cocktails inspired by Shiseido’s Japanese heritage. More than just a pour, the artfully presented libations featured Japanese spirits, from whiskey to gin, infused with botanicals like rose syrup, matcha, mint, and yuzu. In another nod to Shiseido’s origin, roaming canapes included a raft of delectable and delicate bites like fresh tuna nigiri and seared salmon sushi rolls.

Chris Kennedy-Grant, Head of Marketing at Cosmax Prestige Brands, greeted guests and introduced them to the concept of Otaku, meaning obsession or passion. Following this, special guest speaker Nicole Tan, CEO and President of Shiseido Asia Pacific, paid homage to Shiseido’s heritage and legacy in New Zealand.

Navigating a life-size Japanese Zen garden, complete with raked sand and traditional plants, and plinths showcasing iconic Shiseido products, guests explored the many immersive stations. From skin analyses at the ‘ASR Zone’ and hand massages at the ‘Ritual Zone’ to a 360-degree photobooth, there was plenty to keep guests entertained.

On departure, attendees received the Shiseido First Experience Holiday Kit to take away, featuring the brand’s hero Ultimune Power Infusing Concentrate.

Over the weekend, Shiseido Otaku Beauty Obsession opened its doors to the public, inviting beauty enthusiasts to experience all the high-touch glamour of its VIP event.

Check out some of the highlights from Shiseido Otaku Beauty Obsession below…