For the past 30 years, jane iredale has been dedicated to enhancing the lives of women through premium, high-performance makeup that not only beautifies but also protects and cares for the skin. As the original pioneer of mineral makeup, the brand has continued to challenge conventional beauty standards and paved the way for clean, skin-loving cosmetics.

By collaborating with aesthetic professionals from the outset, the brand gained credibility and recognition in the skincare industry. Today, jane iredale products are recommended by skin professionals in over 50 countries, showcasing the trust and loyalty it has cultivated over the years.

According to CEO Chris Payne, the beauty landscape was vastly different three decades ago, with the concept of ‘clean makeup’ being virtually non-existent. It was Jane Iredale who first posed the question, “Why can’t makeup be good for the skin?” Drawing from her experience as a casting director and producer, she witnessed how traditional makeup could undermine skin health and self-confidence, ultimately impacting careers.

Inspired to make a difference, Jane Iredale set out to create makeup that not only looked beautiful but also nourished the skin. The launch of Amazing Base Loose Mineral Powder marked a significant moment in the beauty industry, as it combined premium ingredients, skincare benefits, and long-lasting performance. The first-of-its-kind product not only set a new standard for cosmetics but also changed the way consumers viewed makeup.

In celebration of 30 years of innovation and empowerment, jane iredale is launching the ‘Ready to Bloom’ collection, a floral-inspired line that pays tribute to the brand’s beginnings and future growth. Featuring products like Wildflower PurePressed Eye Shadow Triple and Velvet Petal PurePressed Blush, the collection embodies the beauty and vibrancy found in nature.

jane iredale is distributed in New Zealand through psb.net.nz