In a new study that dived deep into global beauty trends, Spa Seekers has provided a glimpse into the diverse beauty preferences of enthusiasts around the world.

The company analysed Google search volumes in each country to ascertain the most popular makeup, skincare and scents globally.

Pharmacy favourite CeraVe, owned by L’Oréal, topped the list of the world’s most iconic beauty brands, being the most searched for in 39 countries. However, in New Zealand, La Roche-Posay came out on top. The French skincare brand, also owned by L’Oréal, is a fan favourite among consumers and dermatologists alike. Some of the most popular products include the Effaclar Duo (+), Cicaplast Baume B5, and the Anthelios suncare range.

The research uncovered The Ordinary Niacinamide as the world’s most sought-after product. It clocked up the most searches in 63 countries, including Italy, Canada, and Mexico.

Joining the ranks of beauty powerhouses, Charlotte Tilbury Hollywood Flawless Filter emerged as the second most popular beauty product worldwide. In New Zealand, it was number one – an impressive feat after just two years in the market.

The study also highlighted several other standouts, including Nivea Crème, Clarins Double Serum, Dior Poison, Charlotte Tilbury Pillow Talk lipstick, Laura Mercier Translucent Setting Powder, and Benefit Benetint.

Main image: Charlotte Tilbury