Rodney Wayne have unveiled their new season campaign, ‘Colour Your World’, inspired by the transformative power of hair colour.

From natural and effortless to playful and fun, the campaign showcases a variety of looks, expertly created by the Rodney Wayne Artistic Team and captured by London-based photographer, Heather Favell.

Key looks include a honey blonde balayage textured bob with bangs, beautifully blended vibrant violent tones with curtain bangs, and a more understated multidimensional brunette.

The thinking behind the campaign was to bring to life how hair colour can not only transform your appearance but confidence too. There’s nothing that quite rivals that walking out of the salon feeling. The mood-boosting power of fresh colour, particularly when it’s a change, was made especially clear over the past few years after clients had gone without for months.

We have an inherent, deep-rooted (pun intended) attachment to our hair, and the shades and styles we gravitate to can ultimately reveal a lot about who we are. It’s this sentiment that Rodney Wayne aimed to illustrate in their latest campaign.

Credits

Hair: Rodney Wayne Artistic Team

Photography: Heather Favell

Styling: Paris Mitchell Temple

Make up: Leisa Welch

Brand Agency: Lachlan McPherson and Friends