We shell out on gym memberships in the name of a leaner and tighter physique, so why don’t we invest the same selfcare into our face? After all, it’s made up of muscles all the same. A 2018 study published in the journal JAMA dermatology found that a regular facial exercise regimen improved facial features like cheek definition and decreased the age a person looked. Harnessing this idea, The Facialist will be adding a facial workout to their treatment menu and it’s a whole lot easier than it sounds, with no sweat or tears involved.

F.Sculpt by The Facialist is a high intensity facial massage with strengthening, stretching and sculpting movements. Available next week, the new treatment helps naturally achieve a defined and more radiant complexion.

Founder Ashleigh Scott has reimagined and maximised The Facialist’s cult Yoga Facial concept. Shifting the focus away from product-driven results, and instead enlisting unique massage methodology to change the visible appearance of the face. Developing an iconic facial fitness protocol, she has tested and perfected three new levels; F.Sculpt (30mins), F.Sculpt + (45 mins) and F.Sculpt Intense (60 mins).

Among the treatment goals are kickstarting skin metabolism, stimulating blood flow, boosting oxygenation, promoting collagen production, and lymphatics.

A cardio mimicking massage warms up the face, before sculpting and lifting movements work to relieve muscle tension and sculpt the facial contours, creating cheekbone and jawline definition while lifting the eyes. F.Sculpt + also incorporates heritage Buccal techniques, working inside the mouth to better target cheeks and the jaw, to maximise results. F.Sculpt Intense catapults to new levels with the addition of a specialist micro-current. This works to stimulate and contract the muscles to keep them lifted, intensify the results and increase the workout’s staying power.

Much like you exercise the body, these treatments work out the 40 odd forgotten muscles in the face. Like the gym – the more frequent you work out; the greater, more long-lasting the results.

“For best results, consistency is key when it comes to skincare and these workouts. Whilst you’ll get real-time results from one appointment, you can see lasting results from regular sessions,” says Scott.

F.Sculpt treatments start from $149 and will be available to book online from 20 June 2023.