In the ever-evolving world of beauty and selfcare, staying ahead of the curve is crucial. As we stride further into 2024, a plethora of skincare and haircare ingredients are capturing the attention of beauty enthusiasts worldwide. From the unexpected to the old faithfuls, here are the top trending ingredients shaping the beauty industry, according to a recent report by New York-based consumer trends agency Spate.

Skin saviours

Vitamin C: Topping the charts with 121.2K mentions is vitamin C. Renowned for its brightening and collagen-boosting properties, this enduring antioxidant continues to dominate the skincare scene, offering a radiant complexion and protection against environmental aggressors.

Hyaluronic Acid: With 74.9K mentions, hyaluronic acid retains its throne as a skincare staple. Loved for its ability to hydrate and plump the skin, this moisture-binding molecule remains a go-to for achieving a youthful, dewy glow.

Tretinoin: At 53.9K mentions, tretinoin continues to be hailed as a potent ingredient in the fight against acne and ageing. Its ability to increase cell turnover and stimulate collagen production makes it a favourite among dermatologists and skincare enthusiasts alike.

Glycolic Acid: With 50.0K mentions, glycolic acid continues to shine as an exfoliating powerhouse. This alpha hydroxy acid (AHA) effectively sloughs away dead skin cells, revealing smoother, brighter skin underneath.

Niacinamide: Garnering 47.5K mentions, niacinamide has secured its place as a multitasking marvel. Known for its ability to regulate sebum production, minimise pores, and fade hyperpigmentation, this vitamin B3 derivative is a must-have in any skincare routine.

Salicylic Acid: With 32.3K mentions, salicylic acid remains a trusted ally in the battle against acne. This beta hydroxy acid (BHA) penetrates deep into pores, dissolving oil and debris to prevent breakouts and promote clearer skin.

Snail Mucin: Surging in popularity with 27.2K mentions, snail mucin is a surprising skincare hero. Rich in nutrients and hyaluronic acid, this mucin aids in repairing the skin barrier, soothing inflammation, and promoting regeneration.

Peptide: With 22.3K mentions, peptides are gaining recognition for their anti-aging prowess. These amino acid chains signal the skin to produce collagen and elastin, resulting in firmer, more resilient skin.

Coconut Oil: Despite controversy, coconut oil maintains its allure with 20.9K mentions. Praised for its moisturising properties, this natural emollient nourishes the skin and hair, leaving them soft and supple.

Ceramide: Rounding up the list with 17.8K mentions, ceramides are essential for maintaining a healthy skin barrier. These lipid molecules help lock in moisture, fortify the skin against environmental stressors, and prevent transepidermal water loss.

Hair heroes

Rosemary Oil: Leading the pack with 44.3K mentions, rosemary oil is celebrated for its hair-strengthening properties. It stimulates blood circulation to the scalp, promoting hair growth and preventing hair loss.

Sea Salt: With 33.1K mentions, sea salt has emerged as a natural texturiser in haircare products. It adds volume and creates beachy waves for effortlessly tousled locks.

Castor Oil: Garnering 26.4K mentions, castor oil is prized for its nourishing and conditioning benefits. Rich in fatty acids and vitamin E, it moisturises the scalp, strengthens hair follicles, and promotes thicker, healthier hair growth.

Coconut Oil: As in skincare, coconut oil maintains its popularity in haircare with 20.0K mentions. It penetrates the hair shaft to moisturise and repair damage, leaving hair silky smooth and frizz-free.

Ketoconazole: With 10.5K mentions, ketoconazole is gaining traction for its anti-dandruff properties. This antifungal agent effectively combats scalp conditions like dandruff and seborrheic dermatitis, restoring scalp health.

Tea Tree Oil: With 6.6K mentions, tea tree oil is revered for its antimicrobial properties. It soothes irritated scalp, reduces inflammation, and helps control oil production, making it a valuable ingredient in clarifying haircare products.

Minoxidil: With 6.5K mentions, minoxidil remains a popular choice for combating hair loss. This FDA-approved ingredient revitalises hair follicles, promoting regrowth and thickening existing hair.

Olive Oil: Garnering 5.8K mentions, olive oil is cherished for its moisturising and softening properties. It nourishes the scalp, strengthens hair strands, and adds shine without weighing hair down.

Mint: With 4.6K mentions, mint refreshes and invigorates the scalp. It stimulates circulation, soothes itchiness, and leaves a cooling sensation, making it a refreshing addition to haircare routines.

Finasteride: Rounding off the list with 4.3K mentions, finasteride is a prescription medication used to treat male pattern baldness. It inhibits the conversion of testosterone to dihydrotestosterone (DHT), slowing down hair loss and promoting regrowth in men.

Trending Skincare Brands

In addition to these ingredients, several skincare brands have been making waves in 2024. Cerave, known for its dermatologist-recommended formulas, continues to gain popularity, followed by Glow Recipe, Paula’s Choice then gen alpha favourite, Drunk Elephant.