“TikTok made me buy it”: The most viral beauty brands and products of 2022
Once the TikTok—specifically BeautyTok—community is behind a brand, there’s no stopping the momentum. Equally, there’s no denying the power the app has in boosting business for brands, both cult and emerging.
Already, this year we have seen hundreds of products reach viral status and subsequently incite a buying frenzy thanks to TikTok.
With TikTok’s user base up 87% since the pandemic, the phrase or hashtag #TikTokMadeMeBuyIt , has become the cultural idiom of 2022, and nowhere is that phrase more commonly heard than in the beauty space. Influencer marketing agency Ubiquitous has combed through the app to find the top beauty items and brands of the last four years.
According to Glossy, a report, TikTok influencers are helping brands on Amazon achieve an average growth in sales of 85.3% month on month.
Below are all the biggest hits from 2022…
Most successful beauty brands on TikTok
- Dyson
- Cerave
- The Ordinary
- Olaplex
- La Roche-Posay
- Paula’s Choice
- Claires
- Glow Recipe
- Dior
- First Aid Beauty
Legacy beauty brand Revlon has especially benefited from the viral TikTok phenomenon. The brand’s hair-dryer brush is the number one beauty bestseller on Amazon, while its Oil-Absorbing Volcanic Face Roller is number three.
Most popular beauty products on TikTok
Revlon One Step Volumizer Hair Dryer and Hot Brush
CeraVe Moisturizing Cream (note: all CeraVe Moisturisers rank high)
Peter Thomas Roth Instant FirmX Eye
Anastasia Beverly Hills Brow Freeze
Main image: @olaplex
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