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6 common social media mistakes businesses make, according to experts

6 common social media mistakes businesses make, according to experts

Nowadays, for any brand looking to gain traction, especially in the competitive beauty industry, a social media presence is a non-negotiable. While big brands can lean on their..

Short on time? Get all your need-to-know beauty news here

Short on time? Get all your need-to-know beauty news here

We get it. Life is busy, especially working in the beauty industry: from late nights on the floor to payroll after dinner, keeping up with the latest news..

“TikTok made me buy it”: The most viral beauty brands and products of 2022

“TikTok made me buy it”: The most viral beauty brands and products of 2022

Once the TikTok—specifically BeautyTok—community is behind a brand, there’s no stopping the momentum. Equally, there’s no denying the power the app has in boosting business for brands, both..

Evo launches instagram account for salon pros

Evo launches instagram account for salon pros

Expect ‘professional insight, educator tips and exclusive competitions’.

Big beauty brands caught faking it

Big beauty brands caught faking it

10 of the world’s most popular brands have been caught out with ‘fake followers’.

Nailing your social media captions

Nailing your social media captions

Crack the social media code quickly and easily.