Home » “TikTok made me buy it”: The most viral beauty brands and products of 2022

“TikTok made me buy it”: The most viral beauty brands and products of 2022

“TikTok made me buy it”: The most viral beauty brands and products of 2022

Once the TikTok—specifically BeautyTok—community is behind a brand, there’s no stopping the momentum. Equally, there’s no denying the power the app has in boosting business for brands, both cult and emerging.

Already, this year we have seen hundreds of products reach viral status and subsequently incite a buying frenzy thanks to TikTok.


OLAPLEX N°.6 leave-in styling treatment and N°.7 Bonding Oil to treat while lookin chic! Available @sephora 💅🏾 #olaplex #olaplextreatment #olaplexbun #olaplexno7 #olaplexno6 #slickbun #hairtok #hairtutorial


With TikTok’s user base up 87% since the pandemic, the phrase or hashtag #TikTokMadeMeBuyIt , has become the cultural idiom of 2022, and nowhere is that phrase more commonly heard than in the beauty space. Influencer marketing agency Ubiquitous has combed through the app to find the top beauty items and brands of the last four years.

According to Glossy, a report, TikTok influencers are helping brands on Amazon achieve an average growth in sales of 85.3% month on month.

Below are all the biggest hits from 2022…

Most successful beauty brands on TikTok

  1. Dyson
  1. Cerave
  1. The Ordinary
  1. Olaplex
  1. La Roche-Posay
  1. Paula’s Choice
  1. Claires
  1. Glow Recipe
  1. Dior
  1. First Aid Beauty

Legacy beauty brand Revlon has especially benefited from the viral TikTok phenomenon. The brand’s hair-dryer brush is the number one beauty bestseller on Amazon, while its Oil-Absorbing Volcanic Face Roller is number three.


@revlon launched a new one step dryer and volumizer plus! It’s lighter, smaller and has ceramic titanium base (less heat and gives hair more shine). What are your thoughts??? #hair #hairtutorial #fyp #hairtutorial

♬ abcdefu – GAYLE

Most popular beauty products on TikTok

Olaplex No.7 Bonding Hair Oil

Revlon One Step Volumizer Hair Dryer and Hot Brush

CeraVe Moisturizing Cream (note: all CeraVe Moisturisers rank high)

Peter Thomas Roth Instant FirmX Eye

Dior Addict Lip Glow Oil

Revlon Oil-Absorbing Roller

Anastasia Beverly Hills Brow Freeze

Rare Beauty Liquid Blush

The Ordinary Peeling Solution

Main image: @olaplex