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Recently reported as one of the biggest niche haircare trends on TikTok, hair steaming is worth adding to your hair salon’s radar. At the time of writing, the..
Once the TikTok—specifically BeautyTok—community is behind a brand, there’s no stopping the momentum. Despite predictions Instagram will still outpace the growth rate of the video sharing app over..
“What skincare can I use when pregnant?” It’s a question posed to beauty therapists on a regular basis. As most skincare trials cannot be conducted on pregnant women,..
When it comes to skin treatments, there’s typically two camps of clients: those who want results and those who want relaxation. However, there’s far and few options in..
Kiwi workers are stressed, and that’s official. A 2023 workplace report from global analytics and advice firm Gallup found that 47% of New Zealanders reported high levels of..
Whether you’re just finding your feet in the beauty industry or looking to further lift your established business, few people are better placed to help guide you on..
As part of ProCollective’s Beauty File series, we shine a spotlight on the people behind-the-scenes. From those at the forefront of innovation to savvy beauty entrepreneurs, we speak to experts to..
The cost of living for the average New Zealand household increased 7.7 percent in the 12 months to March 2023. As financial pressure mounts, many are re-evaluating their..
Life gets busy. Thankfully, clever new beauty products help to lighten the load just a little – and staying in the know is made easier, thanks to our..
With over 22 years’ experience, Michael Beel is one of the most respected names in the New Zealand hairdressing industry. The celebrity and editorial hair specialist, Dyson ambassador,..