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New Zealand brand Tronque is transforming the US body care market

New Zealand brand Tronque is transforming the US body care market

Following its expansion into the US late last year, luxury New Zealand body care brand Tronque is continuing its growth trajectory.

Tronque has announced its stockist portfolio, which already comprises premium retailers Neiman Marcus and Saks Fifth Avenue, will now also include Bluemercury – a leading luxury beauty retailer renowned for its range of cosmetics, skincare, hair, and body care products. As recently reported by ProCollective, Brad Pitt’s skincare line, Le Domaine, is also part of Bluemercury’s growing offering, as well as Pharrell William’s skincare line, Humanrace.

This deal represents a significant growth opportunity for the young New Zealand brand, with Bluemercury stores revenue amounting to more than US$500million. The retailer is recognised as one of the fastest-growing businesses in the beauty industry, bridging the gap between no-frills drugstores and high-end department stores.

In early 2015, Bluemercury founders Marla and Barry Beck, sold the company to Macy’s for US$210million. Today, Bluemercury has grown to 175 stores across the US generating over US$100million in annual revenue.

Tanné Snowden, Founder of Tronque, says, “We’re absolutely thrilled to be the first New Zealand skincare and body brand stocked with Bluemercury across the US. Bluemercury, Neiman Marcus and Saks Fifth Avenue are retailers that I’ve deeply admired over many years and it’s a dream come true to achieve ranging with them.”

Tronque was developed following Tanné’s personal struggle with endometriosis. Whilst recovering from surgery, Tanné found that her daily skincare products contained toxic ingredients proven to disrupt hormones and the human endocrine system. The discovery saw Tanné set out to create her very own product range guided by a philosophy of total transparency and sustainability. Tronque makes no compromises and uses no endocrine disruptors, while all packaging is fully compostable or recyclable.

“Tronque is here to challenge the status quo, and we continually strive to create the most innovative natural beauty products – this really resonated with Bluemercury.”

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