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The Whitening Co. boasts free wifi, noise cancelling headphones and a dedicated powder room.
The innovative 6-year-old brand sold for US$845 million.
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More than a third of consumers say they want products with natural and chemical-free attributes.
The Kiwi startup is back after raising nearly $130,000 in 2017 to create its Levitate mascara.
New shades have been added in both the concealer/foundation and cheek/lip tint.
The new channel’s aim is to create an “ultimate destination for style content”.