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“TikTok made me buy it”: The biggest haircare trends of 2023

“TikTok made me buy it”: The biggest haircare trends of 2023

Once the TikTok—specifically BeautyTok—community is behind a brand, there’s no stopping the momentum. Despite predictions Instagram will still outpace the growth rate of the video sharing app over..

A pregnancy-safe guide to skincare with Melissa Gladding of FaceTime Skin Clinic

A pregnancy-safe guide to skincare with Melissa Gladding of FaceTime Skin Clinic

“What skincare can I use when pregnant?” It’s a question posed to beauty therapists on a regular basis. As most skincare trials cannot be conducted on pregnant women,..

Meet the brains behind the new Saint Heliers skin and beauty salon raking in rave reviews

Meet the brains behind the new Saint Heliers skin and beauty salon raking in rave reviews

When it comes to skin treatments, there’s typically two camps of clients: those who want results and those who want relaxation. However, there’s far and few options in..

How to find your niche in the New Zealand beauty industry

How to find your niche in the New Zealand beauty industry

Whether you’re just finding your feet in the beauty industry or looking to further lift your established business, few people are better placed to help guide you on..

Beauty File: In conversation with Claire Weathers, general manager at OFF & ON

Beauty File: In conversation with Claire Weathers, general manager at OFF & ON

As part of ProCollective’s Beauty File series, we shine a spotlight on the people behind-the-scenes. From those at the forefront of innovation to savvy beauty entrepreneurs, we speak to experts to..

Tips for increasing retail sales in your hair salon or skin clinic

Tips for increasing retail sales in your hair salon or skin clinic

The cost of living for the average New Zealand household increased 7.7 percent in the 12 months to March 2023. As financial pressure mounts, many are re-evaluating their..

The best new beauty launches to add to your radar

The best new beauty launches to add to your radar

Life gets busy. Thankfully, clever new beauty products help to lighten the load just a little – and staying in the know is made easier, thanks to our..

The hair trends set to be big over the next year, according to award-winning hairdresser Michael Beel

The hair trends set to be big over the next year, according to award-winning hairdresser Michael Beel

With over 22 years’ experience, Michael Beel is one of the most respected names in the New Zealand hairdressing industry. The celebrity and editorial hair specialist, Dyson ambassador,..

Jumping on the Barbie bandwagon: 8 ways to maximise the ‘Barbie effect’ to boost revenue

Jumping on the Barbie bandwagon: 8 ways to maximise the ‘Barbie effect’ to boost revenue

It’s Barbie’s world, we’re just living in it. With the highly anticipated film drawing sell-out crowds to cinemas across New Zealand this week, it’s impossible to escape the..

4 key learnings from The World Congress Of Dermatology with L’Oréal

4 key learnings from The World Congress Of Dermatology with L’Oréal

The World Congress of Dermatology (WCD) is one of the largest international medical conventions internationally, gathering over 10,000 local and foreign delegates, including clinicians, scientists, other health-care professionals..