)
The medical aesthetics marketing is booming, with demand for ‘tweakments’ like EMFACE and Profhilo higher than ever. Typically, these types of treatments are recommended as a course for..
trending
As of this month, Australian fans of Emma Lewisham will no longer be able to purchase direct from the brand’s e-commerce website. In a newsletter to customers, the..
Dry hair. It’s one of the most common problems hairdressers see in the chair. Transforming dry and brittle hair into soft and lustrous locks might seem an impossible..
Hairstyling pioneers ghd have unveiled their latest limited-edition collection, Colour Crush, for autumn winter 2024. Available now, the collection is inspired by reigniting the power of being bold..
K18, the revolutionary haircare brand renowned for its molecular repairing products, has now expanded its line to include a new haircare category. Launched in 2020, K18 initially comprised..
Regardless of space, a salon’s retail area should never be an afterthought, stresses salon business expert, Liz McKeon. Retail merchandising helps strengthen your brand’s identity. It creates awareness..
Whether you’re ashy, platinum, barbie blonde, or even bronde, a purple shampoo is most likely a staple in your haircare routine. However, neutralising those brassy tones usually comes..
As part of ProCollective’s Beauty File series, we shine a spotlight on the people behind-the-scenes. From those at the forefront of innovation to savvy beauty entrepreneurs, we speak to experts to..
We have written about the rise of scalp health treatments before, like hair and scalp spas and hair steaming. Now, scalp health has well and truly trickled down..
Last week, Australia’s Therapeutic Goods Administration (TGA) announced further restrictions to cosmetic injectables advertising. With the key injectable brands taking lead from Australia when marketing in New Zealand,..
Enter a new-age where the impact of social media, advancements in aesthetic technology, expert knowledge, and ease of access converge with the changing preferences of consumers. In today’s..