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How to find your niche in the New Zealand beauty industry

How to find your niche in the New Zealand beauty industry

Whether you’re just finding your feet in the beauty industry or looking to further lift your established business, few people are better placed to help guide you on..

Beauty File: In conversation with Claire Weathers, general manager at OFF & ON

Beauty File: In conversation with Claire Weathers, general manager at OFF & ON

As part of ProCollective’s Beauty File series, we shine a spotlight on the people behind-the-scenes. From those at the forefront of innovation to savvy beauty entrepreneurs, we speak to experts to..

Tips for increasing retail sales in your hair salon or skin clinic

Tips for increasing retail sales in your hair salon or skin clinic

The cost of living for the average New Zealand household increased 7.7 percent in the 12 months to March 2023. As financial pressure mounts, many are re-evaluating their..

The best new beauty launches to add to your radar

The best new beauty launches to add to your radar

Life gets busy. Thankfully, clever new beauty products help to lighten the load just a little – and staying in the know is made easier, thanks to our..

The hair trends set to be big over the next year, according to award-winning hairdresser Michael Beel

The hair trends set to be big over the next year, according to award-winning hairdresser Michael Beel

With over 22 years’ experience, Michael Beel is one of the most respected names in the New Zealand hairdressing industry. The celebrity and editorial hair specialist, Dyson ambassador,..

Jumping on the Barbie bandwagon: 8 ways to maximise the ‘Barbie effect’ to boost revenue

Jumping on the Barbie bandwagon: 8 ways to maximise the ‘Barbie effect’ to boost revenue

It’s Barbie’s world, we’re just living in it. With the highly anticipated film drawing sell-out crowds to cinemas across New Zealand this week, it’s impossible to escape the..

4 key learnings from The World Congress Of Dermatology with L’Oréal

4 key learnings from The World Congress Of Dermatology with L’Oréal

The World Congress of Dermatology (WCD) is one of the largest international medical conventions internationally, gathering over 10,000 local and foreign delegates, including clinicians, scientists, other health-care professionals..

New Zealand pregnancy skincare brand partners with Mecca

New Zealand pregnancy skincare brand partners with Mecca

Pāpāmoa born beauty brand, Pure Mama, has partnered with Mecca, the largest prestige beauty retailer in Australasia. From the 1st of August, Mecca customers across Australia and New..

What is over-layering and what impact could it have on the skin?

What is over-layering and what impact could it have on the skin?

K-beauty has popularised the 10-step skincare routine, and beauty influencers share product recommendations galore. As such, we’ve become accustomed to going above-and-beyond when it comes to skin maintenance…

Here’s what the pros use to rescue their clients hair in winter

Here’s what the pros use to rescue their clients hair in winter

While summer can wreak its fair share of havoc on hair—from chlorine to humidity—winter can present its own distinct challenges. To answer clients most common winter hair woes,..