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L’Oréal Groupe, the world’s fourth largest advertiser, has once again showcased its commitment to innovation and personalised beauty with the unveiling of cutting-edge beauty tech at Viva Technology..
If there’s one name synonymous with dominating the Met Gala, it’s undoubtedly Gigi Hadid. The supermodel has graced every Met Gala since 2015, consistently earning a spot among..
The medical aesthetics marketing is booming, with demand for ‘tweakments’ like EMFACE and Profhilo higher than ever. Typically, these types of treatments are recommended as a course for..
In May, ProCollective attended the Clinical Aesthetics Symposium, New Zealand’s leading inclusive educational event for the aesthetics community. Held at Cordis Auckland, and emceed by Antonia Prebble, the..
Danny Pato, seven-time consecutive winner of NZ Hairdresser of the Year, has unveiled his latest collection, The Nomad Queens. Collaborating with long-time friend and photographer Mara Sommer, Pato’s..
The global elite descended on New York’s Metropolitan Museum of Art for the 2024 Met Gala, and with them came hair, fashion and beauty looks seen around the..
TikTok has a way of making trends out of things that have always been, well, a thing (à la ‘Everything Showers’). One of the latest crazes, amassing over 85..
Recent incidents in several U.S. states involving harmful reactions to counterfeit or improperly administered injectable products have sparked a joint investigation, with further response of warnings regarding the..
Emma Lewisham’s latest launch, the Supernatural Vitale Elixir, is set to be a game-changer in anti-ageing. The new facial muscle relaxant has been scientifically proven to reduce muscle..
The medical aesthetics industry has demonstrated consistent resilience over the past two decades. Its performance has tracked the S&P 500’s and even stayed steady during the 2008 financial..