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K18, the revolutionary haircare brand renowned for its molecular repairing products, has now expanded its line to include a new haircare category. Launched in 2020, K18 initially comprised..
Regardless of space, a salon’s retail area should never be an afterthought, stresses salon business expert, Liz McKeon. Retail merchandising helps strengthen your brand’s identity. It creates awareness..
Whether you’re ashy, platinum, barbie blonde, or even bronde, a purple shampoo is most likely a staple in your haircare routine. However, neutralising those brassy tones usually comes..
As part of ProCollective’s Beauty File series, we shine a spotlight on the people behind-the-scenes. From those at the forefront of innovation to savvy beauty entrepreneurs, we speak to experts to..
We have written about the rise of scalp health treatments before, like hair and scalp spas and hair steaming. Now, scalp health has well and truly trickled down..
Last week, Australia’s Therapeutic Goods Administration (TGA) announced further restrictions to cosmetic injectables advertising. With the key injectable brands taking lead from Australia when marketing in New Zealand,..
Enter a new-age where the impact of social media, advancements in aesthetic technology, expert knowledge, and ease of access converge with the changing preferences of consumers. In today’s..
MECCA Aesthetica is poised to embark on a monumental journey, set to expand its reach nationwide through an exciting partnership with Biologique Recherche. This collaboration marks a significant..
With the curtains now closed on the Oscars and Paris and Milan Fashion Week, we turned to the experts to get their tips on achieving this season’s hottest..
Olaplex, the haircare brand renowned for pioneering bonding technology, recently released its fourth-quarter and fiscal year 2023 results, showcasing the company’s performance over the past year. In the..